Client: Aaron Chavez
Business: Gladiator Leadership & Coaching
- Move Aaron’s content from WordPress.com to a self-hosted website for increased customization options, ability to add new functionality, as well as greater control of the website itself.
- Create a clear brand identity in the site design. Decide if focus would be on Aaron the individual or on Gladiator Leadership the company.
- Create a solid online foundation for growth.
- Set-up a simple,automated e-Commerce solution for offering new products and services.
Objective #1: Self-Hosted Website
WordPress.com is a great place to get started. It is a fast and easy way to get you up and running quickly. It allows you to get used to the WordPress environment, work on your branding and more without investing in a full-fledge website. But once you feel more confident, a self-hosted website is the way to go.
For the long haul of your business, you need your own website, your own domain, and your own website hosting service. This move will give you greater control over your site in terms of design, customization, branding, and site features.
Objective #2: Present a Clear Online Brand Identity
We all do it in the beginning of our business, we start by putting ourselves out there as the expert and our name becomes the business identity. But, when time comes to take the business to the next step we have to ask, if this next level of growth will continue to be focused on us as the brand or will it be the company as the brand. It is an important question to ask and an important distinction to make.
In talking with Aaron about his business goals it became clear that the business Gladiator Leadership needed to be the main focus on the site as he prepared for the next level of growth.
This is an important point to understand as it will determine the direction the site will take in style, logo, graphics and content.
Objective #3: Create a Solid Foundation For Growth:
The great, and frustrating, thing about websites is that they are never done. They need to be maintained and updated on a regular basis. The most important thing you can do to prepare for growth then is to make sure you have a solid website foundation from which you and your business can grow.
This is one of my favorite things about WordPress. You can add the functionality you need, when you need it. It is not an all or nothing proposition. It can grow and adapt with you.
As Aaron explained his ideas for growth it gave me a clear picture of what tools and functionality he would need in place now and what could be saved for later.
Objective #4: Automated e-Commerce System
One of Aaron’s business goals was to add more training programs to his site. He needed a simple system that was as automated as possible and a system where he could add new products as they became available.
E-Commerce can be a tricky one to think through. It is tempting to go all out and invest tons of money in a system with all the bells and whistles. My recommendation is always, go as simple as possible first. Work with it for awhile, see what you like and what you don’t like. Make a wishlist for the future so that when it makes fiscal and business sense to move to a more sophisticated system you know what to look for.
Going simple is waaaaaaay less overwhelming and you save more money upfront by being able to launch your projects faster.
For Gladiator Leadership my recommendation was:
- WP eStore
All 3 of these services integrate nicely with each other and the steps are easily replicated so Aaron could add new products to his training store.
By adding this e-Commerce system to his site we were able to automate the delivery of purchases and capture the customers name and email for his list building efforts.
Websites are best tackled in phases. Just like an e-Commerce system you want to start as simple as possible and grow in phases. Start simple, test it out, see what works for you, what doesn’t and what features you wish you had. Complicated and expensive does not equal best!
You can learn more about Aaron and Gladiator Leadership & Coaching here.