Are you on Pinterest, Facebook, Instagram, or Twitter?
Have you ever noticed what you like, share, retweet and repin the most? I’m going to hazard a guess that a good chunk of the time it has an image associated with it. Seriously, watch yourself next time you are visiting a social media site and your sharing behavior. You will see what I mean.
When I started up this new site and my new blog I made a commitment to start blogging on a regular basis and to not only images to add visual interest to the posts but work at creating shareable images that would get attention.
A picture is worth a thousand words.
I’ll be honest with you, there are times I want to just say forget it, this is taking way too much time. But as I track my own blog reading and social media sharing habits the more important I see that it is. In today’s visual marketing world, it’s no longer an option to skip this part of your marketing strategy.
Pictures help tell the story. Often times, they can convey emotions better than any collections of words and phrases can.
So where do you find images?
You have 3 main options:
Option #1: Use your own photography.
Since most of us have cameras in our pockets now, taking pictures has never been easier. This was an exciting idea for me, especially with my new brand – Trail Guide WebWorks. I’m outside as much as possible and out walking or running with the dog most mornings so I end up taking a lot of photos especially nature photography. (It is also a favorite hobby!) Being able to use the pictures I take is great.
Using your own photos may not be the best fit for you and that’s okay. However, if is a good fit, use em’! It adds a personal touch to your content marketing and can help your reader relate to you.
Option #2: Use someone else’s photography.
There are hundreds of stock photography sites out there with a wide collection of images to choose from ranging from free to paid. Just make sure you check the copyright guidelines of each site. Some will require attribution (photo credit) and some won’t. Some will have limitations on how you can use the image and where. Here are some of my favorite resources:
The Social Media Examiner recently wrote about a great collection of resources to create images for social media. The list is comprehensive and can be applied to your blog post not just your social media channels.
Option #3: Use a quote not just a picture.
On Pinterest – quotes are one of the most popular types of pins. You see them everywhere. Why not visit a site or even an app on your phone to take a quote from your blog post and create an image to use on your site.
Get to it.
Now it is your turn it is time to take your posts from blah to “oh cool!” by using images to help tell your story and encourage your readers to share.
Will you use your own photography, someone else’s or create a quote for your next blog post?