Last time we explored the importance of understanding the big WHY behind creating your website. Now we are going to take a look at your goals.
I know, I get it. This still seems silly right? You just need a website.
Please, please, please, don’t skip this part of the process. It is just as important as knowing your WHY. We pull the goals from your WHY.
In a previous post we looked at an example WHY of increasing income and client base. Based on that why, we can create a possible list of goals.
Here are a just a few:
- Blog twice a week to share in social media and in newsletters.
- Build your mailing list by 20% this month.
- Schedule 5-20 minute consulting calls this month.
- Book 2 new coaching clients this month.
Why do you need goals for your website?
Once you know what your top 3 goals are, it helps shape the content of each page as well as honing in what action you want the site visitor to take.
For example. Let’s say you are focusing on building your mailing list. So you sweeten the offer with a juicy freebie to give them in exchange for their email address. This goal also tells us that your sign-up box needs to be prominent in multiple locations on your site and that a sideshow with endless slides would only be taking up valuable real estate on your home page.
Knowing your goals helps us make these types of decisions.
If our websites were employees, they would probably quit.
We ask websites to do a lot:
- Online front desk
- Capture readers attention
- Content publisher
- Social media hub
- Communication coordinator
- Membership management
- Public Relations
Phew! That is a lot and just the tip of the iceberg. If we take a website and try to cram all of those needs onto one page (especially a home page) you will more than likely scare potential clients away.
Have you heard the saying “A confused mind doesn’t buy”? Well throwing all we want and need our websites to do, onto one page will confuse your website visitor. Unsure of what they should do next they will most likely leave your site and more importantly leave without taking any action at all.
Can you see how each goal puts a different emphasis on your site? These need to be coordinated and balanced in such a way that your website visitor is not overwhelmed and yet you still meet your goals. While some of your goals will probably overlap, each goal will have a unique set of requirements in order to reach them.
Simplify Your Site
When you get specific in your goals you can simplify your site and that is always a good thing. The overall goal is to make your site has a clear focus and clear calls to action.
Make it obvious what the next steps should be like “Sign up here for our newsletter”, “Click here to set-up your complimentary call”, “Click here to contact me about coaching”, or “Read my most recent post” etc.
I hope this helps you see the importance of first knowing your why and then creating a list of your top 3 website goals.
Planning a website is supposed to be an adventure, an exploration of a new phase of your business. Knowing your why points you in the right direction. Knowing your goals starts to mark your map with guideposts and markers which will mark out your trail and guide you in developing your website.