How does your site get developed? What needs to be figured out and in what order.
Boiled down to the basics, the ideal process looks like this:
1) Together we discuss your project and decide:
- Website Needs
- Website Goals
- Website Style
2) Next you send all of your content including:
- Graphics – logos, bio pics, supporting graphics and illustrations
- Information for setting up your newsletter subscription
3) I design your site and send it to you for your review and approval
4) Your site goes live
5) You and your website live happily ever after!
Sounds great doesn’t it!? It rarely happens this way, and for good reason.
For many entrepreneurs who are just getting started in business, they don’t know what they don’t know. When I start throwing them crazy questions like:
- What are your website goals?
- What is your why behind starting a website now?
- What type of website do you need?
- What style of website are you looking for?
- Do you have your domain purchased? What about your hosting?
- Who will you run your newsletter through?
- Store? Sure we can do that how will you be taking payment?
Even through the phone I can “hear” the deer in the headlights look.
They know they need a website but have no idea of what they need or are looking for or where to even start. It is going to take some research, it is going to take some time to look at the options available. It is best to seek advice on creating a website plan.
In order to lay a proper foundation and to prepare you for the journey ahead of you, you need to have a good idea of where you are at currently and looking ahead to where you want to be.
If you are headed out on a camping or backpacking trip you don’t just jump in the car and go right? You decide on where you are going by using some type of map to figure out how to get there. Next you gather the supplies, tools and equipment needed to not only get you to your intended destination but be supplied and ready to enjoy and explore your final destination.
For each trip you take you gain more confidence, are willing to try longer distances, more challenging routes and longer trips.
A Website Is Never Done
The same thing is true with websites. Let me tell you right here – a website is never done, there is always more you could and should do.
On the one hand – this should be totally freeing. You don’t need to have it all figured out before you go live with your website.
On the other hand, it may feel discouraging and like a never-ending project. Please don’t look at it that way. Realize that you are changing, your business is changing, your marketing plan and goals get tweaked, and your audience grows with you and wants more. Why should your website do any less?
I would also love to tell you that developing a website is not overwhelming, it is at first. But that is why someone like me is here to help you cut through all the information out there and hone in on what will work for you and what won’t. What resources you should consider and what you absolutely should avoid.
That is one of the reasons my tagline is “because every solopreneur needs an online trail guide”. And it is true. We all need trail guides in different areas. No one in business can do it alone.
Your Website Is A Business Asset
The videos and tutorials you see out there that say, “start blogging in 15 minutes”, drives me nuts. Yes of course, following their info you will have WordPress installed, a basic theme and the plugins you need to write your very first blog post. And there are times that is totally okay. But, if you are in business to make money, your website deserves more attention then just 15 minutes.
Your website will be an asset to your business and needs to be carefully planned and thought out.
If you are following along with the website planning posts published over the last couple of months you will see the planning stage covered more in-depth. More coming so stay tuned…