It’s not uncommon to receive an email or a phone call with a simple statement.
“I need a website”
This is usually followed by a long pause.
If I’m lucky they might elaborate and say:
“I need a website so I can _______” (you fill in the blank)
That blank could be filled with:
- Sell my product
- Start blogging
- Promote my book
- Sell my services
- Have an online store
This is an excellent starting point. At least here there is a basic idea of what you want to accomplish.
Now it’s time to take that starting point a step further, time to dig deeper into WHY you need a website.
I do know that this may seem like a strange thing to ask you to do. But understanding your WHY behind this decision helps guide future decisions. It moves you forward when the project feels overwhelming.
Developing a website is not complicated but keep in mind that you are:
- Learning new terminology
- Being thrown advice, resources and suggestions from social media, newsletters, books, blogs, podcasts etc.
- Being asked questions you never even considered of before
So my goal here is to help you cut through the noise and the clutter in order to consider the WHY aspect of your website project.
Why do you think you need a website now?
Why not last month and why not wait until next month? What has helped you make the decision to start?
It could be your budget, you can afford it now and you couldn’t last month. Maybe your schedule has opened up so that now you have the capacity to take on a new project. Or maybe you realize that to take your business to the next level you need a venue where you can showcase your expertise and a website will help you do that.
What ever it is, write it down, look at and dig a little deeper.
Find the big WHY of your website project.
Here is an example of questions you can ask to find your why:
- You are looking for a venue to show case your expertise. Why?
- So you have a place to send potential customers to or resources to send clients when they are asking about you and your services? Why?
- So you can build the know, like and trust factor it takes to develop these kind of client relationships. Why?
- So they are more likely to buy from you or hire you.
Aah, there we go. So the real purpose behind wanting a website it to increase your income and client base.
Now that we know that, we have something solid to anchor the entire project too. A big WHY to help make the decisions about branding, website features, and what bells and whistles are needed or not needed. It also helps us make sure you are talking directly to your target market.
This may seem a little out there in thinking about developing a website. But I know both from personal experience and in my client work, that when you don’t answer this question it is easy to get distracted by all the “bright shiny objects” available for websites these days.
When you know what you are trying to accomplish you begin to filter out the extra noise and advice and hone in on making your site what you need it to be and something that you are proud of.
So take the time to dig a little deeper and figure out the why of your website project.