This is a question that usually gets asked, AFTER the fact. Not before as it should be.
You know you need a website, or that it is time for a new look on an existing site. You work on that idea, hire help from a graphic designer, a web developer, a copywriter, and you go for it. Together you dive in deep, looking at all the right things:
- Is your brand represented correctly on your site?
- Will my target audience respond? Does it speak to them?
- Is there a clear call to action on each page?
- Is my optin offer placed in an optimal spot?
- Does the site work on mobile devices?
- Is the navigation clear and easy for the user to use?
- Did you find and fix all the grammar and spelling mistakes?
- I could go on….
These are all excellent questions that need to be asked. But, there is one more important question which;
“What is the plan for your WordPress Website after it goes live?”
A daunting question, especially in the midst of all your planning, strategizing and getting the site ready to launch. I’ve been guilty of not asking this question on my own sites! You get caught up in the excitement and details of creating the site that you are thinking of the short term goal of launching not the long term goals you have (or should have) for your website.
It is a question I am starting to ask myself for any new WordPress website project that comes my way. Keep in mind that you can have the worlds most gorgeous website but if it just sits there and no one knows it’s there it won’t do you any good.
Here are 4 areas you need to have in your website development plan:
1) What are the goals you have for your website?
Be as specific as you can. Why a website now? What is the purpose of your site? Will you be focusing on list building by either starting to or adding 100s more? Do you need to selling 50 of your eBook or new widget over the next 3 months? Maybe you would like to gain 300 more blog followers in then next 4 months.
2) What is your content marketing plan?
How often will you blog? Where will you share your blog posts? Pinterest, Twitter, Facebook, Forums, LinkedIn? Will you be guest blogging? With whom and how often? What social media marketing will you do to drive traffic back to your site? How about a newsletter – if you are list building a newsletter is an excellent tool for keeping in touch with your list. How often will you send that newsletter? Do you have blog post and newsletter topics scheduled for the first few weeks or months after your site goes live?
3) Who will you tell about your new site once it is launched?
Will you have a big virtual party and invite all your followers and friends? Set up a special page before launch to start collecting names for when you go live? Facebook contest? Or will your launch be in stages? Check out Marianne Manthey of Design Your Own Lovely Blog – her story of how she launched her site and built a sizeable mailing list even before her site went live, is an amazing and inspiring story.
4) Who will maintain your site?
As I have said before, your website is an investment in your business and the updating of your site needs to become regular habit. Either you or someone you hire needs to backup your site fully and completely on a regular basis as well as update WordPress itself as well as plugins and themes. Who will be doing this for you and is it on their calendar?
Do you have a plan for after your website goes live?